Enhancing the UI/UX of Elini
Enhancing the UI/UX of Elini
Worked for-
Overview
Elini is a premium ethnic clothing brand based in Delhi. While most sales happen in physical stores, the growing online sales required improved website for better user experience.
Focus
Heuristic evaluation, UI (Figma)
Duration
1 week (18 hours)
Sector
Clothing brand
DEFINE
Client demands
Overview
Problem Area
Heuristic evaluation
DESIGN
Branding
High Fidelity Interface
Information Architecture
Research
User Segment
Competitors
Client’s requirements
Keywords by the client depicting their brand and desired website were- elegant and aesthetic for middle aged women.
Overview
Elini is a premium ethnic clothing brand based in Delhi. While most sales happen in physical stores, the growing online sales required improved website for better user experience.
Focus
Heuristic evaluation, UI (Figma)
Duration
1 week (18 hours)
Sector
Clothing brand
DEFINE
Client demands
Overview
Problem Area
Heuristic evaluation
DESIGN
Branding
High Fidelity Interface
Information Architecture
Research
User Segment
Competitors
Client’s requirements
Keywords by the client depicting their brand and desired website were- elegant and aesthetic for middle aged women.
Then I referred to some of their successful competitors and analysed how they provide a seamless experience to their users in terms of task flow, status feedback etc.
User Segment
Competitors
Who all are going to view the website and for what purpose?
Who are going to use it?
Why and how is existing site not able to provide a seamless user experience.
Analysing existing website
Heuristic evaluation
Analysed the whole website based on Jakob’s principles of heuristics and here are the results-
After analysing the areas of improvement in existing site, I moved ahead with the architecture of the site.
Let’s develop the solution:
Information Architecture
Feedbacks
Client #1
“I love the new website, nice work guys!!”
Mentor #2
“Great work Diya, that too on such short notice.”
User #3
“Heyy, so much better ordering process now.”
The re-design
Home
Ethnic Wear
Product View
Contact Us
My cart/ Wishlist
Before
After
#1 Real client projects has actual learnings
The client wanted a format from another website, and despite my attempts to explain a different approach, we ended up going with their preferred style.
#2 Finally experienced the design-developer communication.
As a web designer, I always heard about this hate relationship. Now I know why. I realized they speak technical language while we focus on the experience.
Learnings and Takeaways
Real client project gives great exposure.
Why is existing site not able to provide seamless user experience.
Analysing existing website
Analysed the whole website based on Jakob’s principles of heuristics and here are the results-
Heuristic evaluation
After analysing the areas of improvement in existing site, I moved ahead with the architecture of the site.
Let’s develop the solution:
Who all are going to view the website and for what purpose?
Let’s Who are going to use it?
Information Architecture
Real client project gives great exposure.
Learnings and Takeaways
#1 Real client projects has actual learnings
The client wanted a format from another website, and despite my attempts to explain a different approach, we ended up going with their preferred style.
#2 Finally experienced the design-developer communication.
As a web designer, I always heard about this hate relationship. Now I know why. I realized they speak technical language while we focus on the experience.
Worked for-
Enhancing the UI/UX of Elini
Focus
Heuristic evaluation, UI (Figma)
Duration
1 week (18 hours)
Sector
Clothing brand
Overview
Elini is a premium ethnic clothing brand based in Delhi. While most sales happen in physical stores, the growing online sales required improved website for better user experience.
Client’s requirements
Keywords by the client depicting their brand and desired website were- elegant and aesthetic for middle aged women.
DEFINE
Client demands
Overview
Problem Area
Heuristic evaluation
DESIGN
Branding
Hi-Fi Interface
Inf Architecture
Research
User Segment
Competitors
Then I referred to some of their successful competitors and analysed how they provide a seamless experience to their users in terms of task flow, status feedback etc.
User Segment
Competitors
The re-design
Feedbacks
Client #1
“I love the new website, nice work guys!!”
Mentor #2
“Great work Diya, that too on such short notice.”
User #3
“Heyy, so much better ordering process now.”
Home
Ethnic Wear
Contact Us
My cart/ Wishlist
Product View
Before
After
